Meli
Tabares
Visual Artist
marketing creative
executive sales professional
About Me
I'm a professional artist and marketing + sales executive that has worked in all major cities including Miami, New York, Dallas, and Los Angeles. I have built a resume touching several industries from Hospitality, Real Estate, and Luxury Goods. Throughout my professional experience, I found my passion in helping others thrive. From that passion grew a knack for analytics and data to find operational efficiency and effectiveness in systems. Working with cross-functional teams such as marketing, sales, operations, and finance taught me the ins and outs of running a successful and profitable business and I love it!
In 2017, I decided to take my art to professional level offering services and displaying my work in movies, murals, galleries and shows. Of course, I created a brand that embodies my work, IMELITY was born. It stands for "I-MELI-Thank-You", my secret message to all my collectors and clients of gratitude.
As I continued to create fine art I simultaneously embedding my creativity in my sales and marketing work. A different perspective as an artist was presented in how I view business, which what drove many unexpected operational moves, that with a few tweaks, trial and error, it resulted in exponential success.
When working as VP of Sales in Aroma360, I began to see the disparity of women owned businesses showing up in their communities and target markets. It wasn't for the lack of trying, instead it was lack of a professional resources and collaboration. That's where I narrowed into my passion to helping others, this time I wanted to specifically help women.
My passion for seeing women succeed in business and in executive roles is unmatched. I strive to become a better professional everyday so I can better assist women in my reach and beyond. I plan on fusing all of my skills to collaborate with female professionals to work on
what they need, and tackle what
they didn't know they needed.
My Mission
To work with female founded businesses to achieve sales goals and become confident in their business by using my creative sales + marketing expertise as an industry diverse professional to establish clear branding to align with a tailored sales strategy and a effective marketing plan to support growth and engagement with their community and target audience.
My Skills
SALES OPERATIONS
Supporting and enabling frontline sales teams to sell more efficiently and effectively by providing strategic direction and reducing friction in the sales process. Focuses on integration of CRM and marketing strategies to facilitate sales. Must think strategically and deliver high-level insights, while also managing day-to-day requests and tactical execution.
GROWTH MARKETING
Marketing that focuses on the process of using data gained through marketing campaigns and experimentation to drive growth. It can help you anticipate change and plan strategies to make constant improvements and drive business. Utilize A/B testing, tracking and reporting of our KPI’s through software systems such as Google Analytics, Salesforce, etc.
DIGITAL MARKETING
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
My Impact
increased occupancy
Oversee daily leasing operations of assigned properties and ensure proper management of lead intake, workflow, and application to lease conversions for more than 1,200 units while maintaining a 97%+ Leased, 95%+ Occupied
Growth marketing = higher sales
Responsible for closing 82% of all sales tours (both virtual and in-person) and for all revenue-generating activity at FORUM including occupancy of two properties, reoccurring revenue improvement of 256% within five months, exceeding all sales expectations.
restructured sales team for less $$
Restructured former sales and support teams, implementing best practices, and provided ongoing leadership workshops, training, and programming, resulting in a 100% increase in sales within the first 30-days, and consistent average growth of 22% month to month, despite a 50% reduction in sales force and a 30% reduction in marketing dollars dedicated to the private label sales division
DATA Driven digital marketing
Analytically designing digital marketing strategy to drive engagement-producing leads. Working hand in hand with designers to do A/B testing on different social medial channels.
Artwork
As a Latin-Queer-Immigrant female artist, I reclaim the human body and depict it through different modern and cultural lenses; challenging your perception of current events and controversial topics. I use the human body as a medium to empower women, educate the world about feminism, and challenge thought via perspective-based artwork. I work with fine details and canvases to channel the beauty and movement of nature and the human body. For each topic, I research and study my subject to produce an organic presentation of all facets of identity such as gender, sexuality, current events and mental health.
FEATURED IN
Ana Adore by Gilded Harbour - 2018
NBC News DC - 2017
WGN News New York - 2017
MURALS
Williamsburg - Brooklyn, NY 2018 - 2020
Private Homes - 2019
SHOW PARTICIPATION
Art Miami - 2019
Aqua Miami - 2019
CLICK TO
SEE WORK
Recommendations
Meli has been a pleasure to work with. I've seen her build strong cross-functional teams, establish a great work culture, and optimize processes and workflows across our organization. She has all the makings of a great leader– highly organized, has a great understanding of digital marketing best-practices, is a phenomenal public speaker, and thinks deeply. Needless to say, it was great working with her!
Michelle Martin | Senior Developer
Meli is one of the most dedicated, highly effective, and knowledgable Portfolio Managers that I have had the pleasure of working with. She very well in-tune with the market, makes solid recommendations, and ensures the workflow is completed efficiently and effectively. Meli exhibits superior skills in building rapport with residents, vendors, and clients, cultivating mutually beneficial relationships
Sabrina Greco | Property General Manager
Meli is a top-tier professional in sales and strategy. She understands the best methods to approach consumers and is an expert in how to close deals swiftly. You won't find another professional expert in the field like her.
Rosa Elera | Digital Communication Strategist
Meli has been wonderful to work with, she has exceptional leadership skills, solid work ethic, is dedicated, and very capable. She has always shared knowledge and inspired growth in anyone who is led by her. Watching how she manages has been such a pleasure, as she is someone to learn from. Anyone would be lucky to have her as a manager.
Alvina Chackungal | Credit Analyst
Meli is an inspiration to work with. Her leadership style and emotional intelligence make her a great team builder. As a leader she was inclusive and empowered her team to reach their goals. Meli is a rising star and if you are considering adding her to your organization she gets my highest recommendation.
Suzanne Beltran | Lead Concierge
Click for Resume
Location
Chicago, IL
Phone
(917) 862-5595
meli.tabaram@gmail.com